Are you looking to enhance your brand's visibility on TikTok and rise above the myriad of other active TikTok creators?
Wondering how top brands on TikTok have achieved fame through their content strategies?
If so, join VOILA on an enjoyable journey to delve into these fascinating aspects and explore the tactics employed by successful brands on the platform.
Given that TikTok boasts over one billion monthly users, ranking as the 6th most utilized social media platform globally, the sheer magnitude of this audience makes embracing TikTok for brand marketing an irresistible proposition.
Regardless of whether your brand is among the top performers on TikTok, the platform offers a fertile ground for businesses to exhibit their brand through imaginative means. When executed effectively, TikTok marketing holds the potential to increase brand awareness and engagement, facilitate meaningful interactions with your target audience, and foster enduring connections that engender brand loyalty.
Continue reading further to discover noteworthy insights about the current top-performing brands on TikTok, captivating audiences with their innovative and unconventional TikTok content.
TikTok username: @nba
Followers: 20M
The NBA's Instagram account primarily emphasizes sharing game highlights, whereas their TikTok account takes a different approach, showcasing the lighter and more humorous aspects of the organization and its players. On TikTok, the NBA shares amusing content featuring beloved players, capturing moments like Steph Curry dancing on the sidelines or engaging in lighthearted discussions such as the best Starburst flavor during press conferences. These entertaining TikToks appeal not only to basketball enthusiasts but also to a broader audience, offering engaging and enjoyable content that transcends sports fandom. Whether you are a basketball fan or not, the NBA's TikTok account guarantees to entertain with its humorous content.
TikTok username: @duolingo
Followers: 7.2M
Duolingo, a language-learning application, boasts a distinctive owl mascot and has established a prominent presence on TikTok. Demonstrating a mastery of TikTok marketing, the educational brand has capitalized on the platform's potential by embracing a quirky and "unhinged" approach, drawing inspiration from memes related to their mascot. With a keen eye on prevailing trends, Duolingo sustains an engaged community by actively sharing content and fostering interactions with other users.
TikTok username: @gymshark
Followers: 4.6M
Gymshark, a prominent fitness brand on TikTok, addresses the needs of fitness enthusiasts and individuals seeking to push their limits. Embracing a mission to alleviate gym-related apprehensions, Gymshark consistently shares motivational fitness narratives, gym-related tips, and various exercise-focused content. Through their presence on TikTok, the brand aims to inspire users to strive for their personal best and adopt healthier lifestyles.
TikTok username: @scrubdaddy
Followers: 3.3M
Indeed, the Scrub Daddy cleaning brand adeptly enhances its TikTok marketing strategy by featuring its iconic smiling sponge as the centerpiece of their striking and occasionally whimsical TikTok content. By actively participating in the latest trends and seamlessly integrating their other cleaning products into their videos, Scrub Daddy has solidified its position as one of the leading brands on TikTok. The brand's consistency in producing engaging content, all centered around their distinctive sponge, has garnered significant success and resonated with their audience, further bolstering their prominence on the platform.
TikTok username: @fentybeauty
Followers: 2.3M
Beauty tutorials have become a highly favored genre of content on TikTok, and Fenty Beauty by Rihanna exemplifies an elevated approach to the TikTok beauty tutorial trend. The brand distinguishes itself by disseminating captivating product videos, wear tests, product launches, and more. Fenty Beauty astutely taps into the browsing behavior of beauty shoppers by producing content that addresses their natural queries, such as demonstrations of pigments on various skin tones or the actual longevity of "long-lasting" lipsticks. By delivering valuable and informative content that resonates with their target audience, Fenty Beauty skillfully enhances its presence on TikTok, fostering a compelling and interactive connection with beauty enthusiasts.
TikTok username: @sandiegozoo
Followers: 2.3M
The San Diego Zoo’s account on TikTok is dedicated to providing users with insightful education about their animals and offering glimpses into the behind-the-scenes activities at their zoo. Simultaneously, all while giving people adorable, sharable animal content. Acting as a virtual zoo, the San Diego Zoo's TikTok account offers a window into their facilities for those unable to visit in person. Moreover, the zoo actively engages with other animal-friendly accounts.
TikTok username: @chipotle
Followers: 2.2M
Chipotle emerges as a formidable presence on TikTok, establishing a benchmark for exceptional engagement and brand awareness. The fast-food brand consistently excels in collaborating with other creators, offering users genuine, laid-back, and humorous TikTok content. Moreover, when they aren’t partnering with other creators, Chipotle posts behind-the-scenes content, reinforcing their dedication to providing fresh food across all their establishments. This thoughtful content strategy reinforces Chipotle's appeal and resonates with their audience, further solidifying their position as a dominant force on the platform.
TikTok username: @ryanair
Followers: 2.1M
Similar to Duolingo, Ryanair adopts a humanizing approach to its airline brand on TikTok, strategically embracing the platform's trends to connect with younger audiences. As a major airline, Ryanair leverages TikTok's appeal by crafting engaging travel-related content tailored for popular hashtags such as #travelTikTok and #travelTok.
TikTok username: @washingtonpost
Followers: 1.6M
Surprisingly, a news organization, The Washington Post, has demonstrated remarkable prowess in mastering comedic TikTok marketing, outshining other brands in this domain. Straying from their conventional serious articles and in-depth investigations, The Washington Post utilizes their TikTok account to craft uproarious skits centered around the latest breaking news events.
The key to their success lies in leveraging TikTok's diverse filters and outlandish effects, effectively heightening the comedic appeal of their content. By embracing the platform's unique features, The Washington Post effectively engages with a wider audience, creating a refreshing and humorous perspective on news reporting.
TikTok username: @elfyeah
Followers: 928.9K
By combining practical makeup tutorials with entertaining and up-to-date content, e.l.f. cosmetics successfully captures the attention of their target audience. This approach enables the brand to foster a strong connection with TikTok users, while simultaneously promoting their product range and positioning themselves as a significant authority in the beauty industry on the platform.
VOILA Marketing agency offers its expertise to assist individuals and brands in establishing a compelling and attention-grabbing presence on the TikTok platform. By availing our services, clients can expect guidance in crafting distinctive content that resonates effectively with their target audience and leaves a memorable impact. The specialized knowledge of our team in the domain of TikTok marketing guarantees enhanced visibility for the client's brand, facilitating its recognition and prominence on the platform. Whether the objective is to demonstrate a sense of humor, employ playful energy to produce entertaining videos, or seek comprehensive aid in executing a TikTok marketing campaign, VOILA is proficient in developing a tailored TikTok brand marketing strategy that genuinely reflects the essence of the brand.
