Building Website for Ezzati Self Defense

Empowering Women through Kickboxing

Ezzati Self Defense, an initiative spearheaded by Coach Azza Attora, the World Champion in Kickboxing, partnered with VOILA Co. to create a website that would amplify their mission of empowering women to defend against violations and harassment. With Coach Azza's passion for proficiency and dedication to women's safety, the goal was to showcase Ezzati Self Defense's courses, events, and achievements in a user-friendly and impactful online platform.

Goals:

1. Empowering Women: Develop a website that reflects Coach Azza's commitment to empowering women through self-defense, emphasizing proficiency and safety.

2. Course Showcase: Showcase the range of courses offered by Ezzati Self Defense, complete with detailed descriptions, start dates, and class locations.

3. Event Announcements: Announce upcoming events, matches, and championships to keep the audience informed about the institution's dynamic activities.

4. News and Achievements: Provide a platform to share news, articles, and achievements in the field of kickboxing, keeping the audience updated on Ezzati Self Defense's latest accomplishments.

5. User-Friendly Calendar: Implement a calendar feature that displays the start dates and locations of each sports class, allowing easy access to scheduling information.

Process:

1. Needs Assessment Meetings: Conducted thorough meetings with Coach Azza Attora to understand the key sections and requirements for the website, aligning with Ezzati Self Defense's goals.

2. Mock-up Development: Created mock-ups to outline the website's structure, ensuring it effectively showcased the courses, events, and news in a visually appealing manner.

3. Design and HTML Conversion: Designed the website with a focus on user-friendly navigation and aesthetics. Converted the approved design into HTML for seamless integration.

4. Backend Development: Developed the backend infrastructure along with an SEO-friendly Content Management System (CMS) for easy content updates and management.

5. Host and Domain Setup: Purchased a host and domain for Ezzati Self Defense, ensuring a reliable online presence.

6. Training Sessions: Conducted two training sessions for Coach Azza and her team, covering data entry and SEO practices to enable them to manage the website effectively.

Final Result:

Ezzati Self Defense achieved significant success with the new website:

1. Lead Generation: The website successfully generated leads for course enrollments, showcasing the growing interest in Ezzati Self Defense's programs.

2. Increased Traffic: People started visiting the website to learn more about the institution, resulting in increased traffic and visibility.

3. Effortless Social Media Sharing: With a one-click sharing feature, Ezzati Self Defense could easily share news, events, and articles across various social media platforms, enhancing their online presence.

4. Streamlined Information Access: The user-friendly calendar provided easy access to course schedules, further facilitating engagement and participation.

The collaboration between Ezzati Self Defense and VOILA Co. resulted in a website that not only aligned with Coach Azza Attora's vision but also served as an effective platform for empowering women through kickboxing.