Creating Website for Leish Troupe - Syria, Damascus

Leish Troupe, a dynamic physical theater company consisting of artists from diverse disciplines and cultural institutions on local, regional, and international levels, approached VOILA with a unique request—to craft a symbolic and simple website that reflects their artistic essence. Their goal was to showcase scenes and photos from their theater shows, embody their creativity through visually captivating images, and establish a strong connection with social media platforms.

Goals:

1. Symbolic and Simple Design: Develop a website that embodies the symbolic and simple aesthetic desired by Leish Troupe, reflecting their unique artistic style.

2. Theatrical Showcases: Showcase scenes and photos from their theater shows, offering visitors a glimpse into the expressive and creative world of Leish Troupe.

3. Artistic Ambiguity: Capture the troupe's unconventional and distinctive artistic style, presenting their thoughts and performances in an ambiguous yet captivating manner.

4. Social Media Integration: Establish seamless integration with social media platforms to leverage interactions, views, and engagement from a broader audience.

Approach:

VOILA Co. approached the creation of Leish Troupe's website with a focus on simplicity, symbolism, and artistic representation.

1. Creative Collaboration: Held collaborative sessions with Leish Troupe to understand their unique artistic style, vision, and the essence they wanted to convey through the website.

2. Symbolic Design Concept: Proposed a design concept that embraced symbolism and simplicity, aligning with Leish Troupe's desire for a website that resonates with their artistic identity.

3. Theatrical Imagery Integration: Designed the website to prominently feature scenes and photos from Leish Troupe's theater shows, creating a visual narrative that encapsulates their creativity.

4. Ambiguous Artistic Presentation: Implemented design elements that conveyed an ambiguous yet captivating artistic style, allowing visitors to interpret and engage with the content in their own way.

5. Social Media Linkage: Integrated seamless links to social media platforms, ensuring that Leish Troupe could benefit from increased visibility, interactions, and audience engagement.

Results:

The collaboration between Leish Troupe and VOILA Co. resulted in the creation of a website that perfectly captured the essence of the physical theater company:

1. Symbolic Simplicity: The website successfully achieved a symbolic and simple design, reflecting Leish Troupe's unique artistic identity.

2. Theatrical Showcase: Scenes and photos from their theater shows took center stage, allowing visitors to immerse themselves in the creative world of Leish Troupe.

3. Ambiguous Artistic Style: The website presented the troupe in an ambiguous and distinguished style, emphasizing their unconventional thoughts and approach to performance art.

4. Social Media Connectivity: Seamless integration with social media platforms enhanced Leish Troupe's online presence, facilitating interactions, views, and engagement from a broader audience.

In crafting this website, VOILA Co. effectively transformed Leish Troupe's vision into a digital reality, providing a platform that not only represents their unique artistic style but also encourages broader audience engagement and appreciation.