Building Website for Al-Zaher Cargo Group - UAE

Al-Zaher Cargo Group, a key player in international freight and logistics with main branches in UAE, China, and Lebanon, approached VOILA Co. with a dual objective: a comprehensive rebranding of their identity and the development of a unique website. Specializing in air, sea, and land shipping, along with logistics services such as customs clearance, the company aimed to enhance its online presence and provide valuable tools for clients to track orders and request quotations.

Goals:

1. Rebranding and Unique Website: Undertake a rebranding initiative for Al-Zaher Cargo Group's identity and create a unique website that effectively showcases their diverse services in air, sea, and land shipping, as well as logistics.

2. Customer Tracking: Enable customers to track their orders conveniently through the website, enhancing transparency and improving the overall customer experience.

3. Lead Generation: Implement a form on the website for visitors to request free quotations, generating potential leads that the company can convert into customers through manual contact.

4. Integrated Online System: Develop an internal online system that streamlines the management of shipments, stores, orders, and logistics procedures, providing a centralized solution for Al-Zaher Cargo Group.

Approach:

VOILA Co. adopted a comprehensive approach to meet Al-Zaher Cargo Group's goals, combining rebranding, website development, and the integration of an online management system.

1. Needs Assessment Meeting: Conducted a thorough meeting with Al-Zaher Cargo Group to understand their business, goals, and challenges. Outlined the need for both a website and an internal online system.

2. System Integration Proposal: Suggested building an online system along with the website to streamline the management of shipments, orders, and logistics procedures, providing a seamless experience for both the company and its customers.

3. Mock-up and Design: Presented an initial mock-up for review and approval, then proceeded with designing the homepage and internal pages, ensuring an elegant representation of Al-Zaher Cargo Group's services.

4. Programming and CMS Integration: Converted the approved design into HTML, building the back-end with an SEO-friendly Content Management System (CMS) for easy content updates. Integrated the online system to enhance order tracking capabilities.

5. Host and Domain Setup: Booked a host and domain for Al-Zaher Cargo Group, facilitating the launch of the website.

Results:

The collaboration between Al-Zaher Cargo Group and VOILA Co. yielded impactful results:

1. Lead Generation: Al-Zaher Cargo Group began receiving forms from potential customers, generating leads through the website's quotation request feature.

2. Enhanced Order Tracking: Customers gained the ability to track their orders through the website, providing transparency and improving the overall customer experience.

3. Unified Branding ID: The website and online system were developed with a unified branding ID, reflecting the rebranding efforts and ensuring a consistent and professional image.

4. Promotional Videos: Al-Zaher Cargo Group successfully uploaded promotional videos about their services, effectively showcasing their offerings to a broader audience.

5. Traffic Increase: The website attracted increased traffic as customers utilized the tracking feature and engaged with the various services offered.

The collaborative efforts resulted in a successful rebranding initiative, an interactive website, and an online shipping system for Al-Zaher Cargo Group, enhancing their online presence and providing valuable tools for customers and internal management alike.