If you read a lot of blogs, newspaper reports or books in general, you’ll realize that the most important aspect of any written work is the headline/title. Headlines are the “hook” that drive people to buy and read your written work. Does the phrase “The Original Mad Man” or “The Farther of Advertising” ring any bells?
David Ogilvy was the world’s most successful advertiser, a very famous quote of his is this:
(the most opened envelope for Boardroom Reports for 3+ years)
(The famous John Caples ad)
Headlines that contain an image do well, this is because people like to watch or observe rather than read, it draws attention. If we were to look at the headline itself, you’ll notice it ends with an incomplete sentence, this intrigues the reader, “what happened when he started to play???”. So anyone looking to play the piano, or anyone who already plays it will definitely get curious to find out, and that’s the goal here!
Most of us click immediately after reading things like “Get rid of acne once and for all”, because it’s a problem a large percentage of the world face. Though most blog posts like these are link bait, a large number of people still click on the page hoping for an answer, so if you’re hoping to use this headline as a template, a great thing would be to actually finish the job with useful and accurate information, it will only get you to the top of all bloggers!
(just a quick draft to give an example)
Another great way to spice up your headlines.
Titles like “You won’t believe what NASA caught on camera!” is another way to drive curiosity and “force” the reader to click or read the news